U.S. retail sales of candles are estimated at approximately
$2 billion annually, excluding sales of candle accessories.
Candles are used in 7 out of 10 U.S. households.
Candles generally can be categorized into 11 basic types: tapers, votives, pillars, container(or jar) candles, tealights, liturgical candles, outdoor candles, floating candles, novelty candles, utility candles, and birthday candles.
Manufacturer surveys show that 90% of all candles are purchased by women.
Votives, container candles and pillars are currently the most popular types of candles with American consumers.
Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape.
The retail price of a candle generally ranges from approximately 50¢ for a votive to $30 for a large pillar or jar candle. Highly unusual or embellished artisan candles can be $200 or more.