Dear Mavin - Scent Oil Question

Dear Maven,


I want to know why the catalog states on page 19 that you can use Cranberry Flirtini Home Fragrance Oil in the Scentmate™ but you can’t use it in the ScentIt! Rock Garden. Could you please explain that? Shouldn't all the oils be for every use?
Thanks!

Perplexed by “Optimal Performance”

Dear Perplexed,

I am so glad you asked this question. I, too, have found myself in this same Home Fragrance Oil quandary. When Gold Canyon released more fragrance options of the wonderful Home Fragrance Oils, I was thrilled. After all, a girl can never have too many Home Fragrance Oils!

That got me thinking … How could I clearly explain the “optimal performance” of our Home Fragrance Oils to other fragrance devotees like myself? Then it came to me―an object lesson that could be universally understood by women across North America: Having a personal stockpile of Home Fragrance Oils you love is very much like having a closet full of shoes you love. Yes, you CAN wear your faux crocodile four-inch stilettos with a sun dress, or those new canvas espadrilles with a business suit, but really, SHOULD you?

The same logic can be applied to Home Fragrance Oils. All the options are fabulous, but some work best when combined with a particular fragrance application. How do we know which fragrances work best with the ScentMate or ScentIt! Rock Garden? Gold Canyon’s R & D department conducts rigorous testing on the intensity of each fragrance oil. After logging hours and hours of some serious evaluating, they determined that some Home Fragrance Oils perform best only when used with certain fragrance applications, while others perform well with all applications. The chart found in the catalog page 19 is merely a reference tool to ensure optimal performance of Home Fragrance Oil. When a Home Fragrance Oil achieves optimal performance, it has met Gold Canyon’s strict guidelines for fragrance strength, intensity and character requirements. Think of it as an episode of “What Not to Wear” for your Home Fragrance Oils.

In closing, as we celebrate our freedom this Independence Day, remember this: You are free to use your Home Fragrance Oils with whichever fragrance application you choose! (Just don’t be surprised if you notice that the fragrance strength, intensity and character may not perform as well if you wander outside the guidelines of the Optimal Performance Chart.)

Your Fellow Fragrance Oil Fanatic,

Maven

Dear Maven - Oil Adapter?

Please help! I'm LOVING all of the new Home Fragrance Oils - especially the Scent Blend Duos! But why do I have to have an Oil Adapter? What happens if I just put the oils directly on my current Scent Pod® Warmer?

  

Oooh! Pouring oil directly on the Pod Warmer is not advised. Why, you ask? Well, let me give you a quick Pod Warmer anatomy lesson: The electrical components are housed below the warming plate. The plate is NOT sealed, so the oil will leak into the unit. This will not only damage the unit, but will also cause danger of electrical shock! We never want to risk severe injury and/or property damage, and pouring Home Fragrance Oil directly onto your Pod Warmer could easily do just that.

The adapter is not only a safe bet, but is of course trés chic and such a great value! Available in three oh-so-neutral colors to suit your favorite Pod Warmer designs, this little wonder is a must-buy for any Scent Blend Duo Diva. Happy blending!

  

Oils Just Want to Have Fun,

Maven

 

 

Dear Maven - Chalkboard Doodles?

Hi Maven!

I just LOVE the new Summer catalog and the Look Book is fabulous! I have a couple of questions about the MyStyle - Chalkboard Doodles on page 73. Are those place cards just cut up pieces from the labels and what is wrapped around the base of the Changing Seasons Holder?

I really wish I could take credit for these cool ideas, but the truth is, I had to hang out with some of the creative gals in Marketing to get the answers to your questions. 

Good eye! Yes, those are MyStyle - Chalkboard Doodles that the design team actually cut into thirds and used as place cards in the Straight Votive Glass. I loved the idea as soon as I saw it! The base of the Changing Season’s Holder is actually another piece of the MyStyle - Chalkboard Doodle that was horizontally cut in half to creatively hide the feet of the holder. Oooooh! I see now … you almost forget those feet are there when you see this Look Book display.

There are so many ways to get crafty with MyStyle labels, but I want to see how you like to use them! Send us your crafty creations (via photo of course) and we may feature them in our next Candid Corner or right here in the most read column in the newsletter! J

We always want to hear from you. If you and your customers want to see a product developed or fragrances return, send them to us—we are always tracking your requests!

  

Crafty-in-training,

Maven

 

Dear Maven - Gone but not Forgotten

Dear Maven,

I’ve noticed some nice updates to the Gold Canyon website and I am loving all the new images. I noticed a new section—Gone But Not Forgotten. What exactly is this page?

I’m glad we’re getting the word out about this page, because it’s one of those “best kept secrets” on Gold Canyon’s website. The “Gone But Not Forgotten” section features overstock items available while supplies last. These are overstock items from previous seasons that are not actively advertised in the catalog, but they are still available to order! But I must emphasize, only while supplies last!

This is the perfect place to search for items your customers are asking for, but you can’t order from your catalog. And don’t worry, these items are first quality, not seconds or defects or anything like that. No fear, you’re still getting top-notch GC quality of course.

Here are my top tips to use this resourceful page:

·        Review the webpage before Parties to let your customers know if one of their favorites is still available.

·        Hold a Party specifically showcasing these "vintage" items.

·        Candles, Linen Scent, Diffusers and Scent Pods^® are still available in Rose—and just in time for Valentine’s Day!

·        “What you meant to get, but didn’t” items can be found here.

For those of you who haven’t found it yet, from the homepage, click on SHOP at the top left. Then you’ll see the “Gone But Not Forgotten” link on the left hand navigation. Click here to visit the page now. I just checked and there are currently seven pages of products to shop from, so get on there before the good stuff is gone! (and it’s all good stuff!)

 

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Dear Maven - Food Safety

Dear Maven,

I see that many of the holders this season are shown with candy and food. What, if any, testing was done to ensure this is safe for my family?

So glad you’re thinking about your customers’ safety and cleanliness. Once again, we haven’t let you down. All of the holders shown are compliant with stringent industry standards set by ASTM (American Society for Testing and Materials) for food.

I know this seems like common sense, but you just gotta say it to some people, so we recommend hand washing (avoid the dishwasher—those things are so high-powered nowadays) using a mild soap and drying. You wouldn’t eat from it before washing it would you? I didn’t think so! Again, not to insult your intelligence, but our holders are not oven or microwave safe either.

Dear Maven - Scentmate

Dear Maven,

I love my ScentMate^TM but I go through batteries faster than I do in my kid’s toys! Can you tell me if this is normal or is there something wrong with my little buddy?

It sounds like you’re just like me—I “play” with my ScentMate constantly so it’s not surprising you are using up the batteries so quickly!

You have to think of it this way: The ScentMate is like your toy. Your kids play with their toys so much, so that’s why the batteries go kaput so quickly. It’s the same with your ScentMate. While it can be used for extended periods of time, the battery usage will be affected. The more you use it, the more often batteries need replaced. Simple, I know, but I wanted to spell it out for everyone :-)

Since you’re an avid user (yay you!) I suggest you purchase a USB connector or 3V power adapter at your local electronics store as an alternative power source if your ScentMate is used often or for extended periods of time. Save those batteries for when you really need them and can’t use an outlet.

I also would like to mention, if you have customers looking for a product that they can use for extended periods of time, without the need for battery replacement, I have your answer—Scent Pods & Warmers are a wonderful alternative!

And … If customers are looking for a product that can be used for extended periods of time with little maintenance (i.e. turning it on and off) Diffusers are great and last 3-5 months.

Wow, the Suddenly Scented^® product line really offers a variety of unlit fragrance options based on customer needs—I love that! I know your customers will too, so make sure to let them know their options and let them have fun choosing!

Always havin’ fun,

Maven

Dear Maven - Fine Fragrance

Dear Maven,

I am so excited that Gold Canyon now offers the Boutique Chic™ Fine Fragrance Collection! What is the best way to help my customers determine the fragrance that will suit them the best?

Just as our Fine Fragrance personality quiz states, nothing is lovelier than finding the perfect fine fragrance! First, I just have to say I am so proud of Gold Canyon for creating such wonderful eau de parfums—don’t you just love ‘em? Anyway, back to your question. Our personality quiz (found on the Show & Sell Sheet at Essentials OnLine) is my favorite way to help my friends find their ideal scent, but I have a few other things up my sleeve to help you out.

• Let them smell each one, allow to dry-down and smell again.
• Use the Show & Sell Sheets to compare what they currently wear with a Boutique Chic Fine Fragrance and offer one in the same fragrance category.
• Refer to the Product Knowledge Guide and Essentials Online.

I hope that helps. What I don’t want you to do is morph into one of those annoying fragrance testers we sometimes find at the mall—no one wants to be sprayed without their consent!